How to Utilize SEO and Social Media for Better Marketing

Do you have any idea of how strong the impact of SEO and social media in marketing? If combined properly, they’re very likely to be the most effective marketing in this era of technology. In comparison, social media marketing may be faster in bringing brand popularity, but we certainly cannot underestimate the SEO ability to generate profits. Of course it’ll be very nice if we can have both, the brand that is quickly recognized by the public and the maximum profit.

I’m assuming that you are already familiar with the technique of SEO and social media marketing because I won’t explain it here. You surely know that SEO is very tricky and needs a lot of trial and error. On the other hand, social media marketing is easier to do but still need your consistency. By running both simultaneously, it means that you are ready to give your time for the long process. But don’t worry, the result will worth the sacrifice. And once everything is established, all you left to do is monitoring the growth of your business.

Well, to save your time in reading, here’s how to integrating SEO with social media to boost your marketing.

Combining SEO with social media marketing

SEO and search engine marketing
People log in to social networking sites like Facebook and Twitter to without having a specific mind about what they are searching, but they expecting something worthwhile as they get in there. Psychologically, this is a great opportunity for you to suggest them with something, moreover if you have a good relationship with them. Create a post containing a hint of your product or service. It will appear on their timeline or news feed. If they are interested with it, they will begin seeking for more information about it and almost certainly to perform a research with the help of search engine.

Here is where the SEO takes part. Assume that you already put enough effort on SEO and your website already becomes the top of the search result with the targeted niche, then the chance of people to find content is high. People that comes to your website through the search engine is to find for a specific product or service, and they already have a clear aim in their mind of what they looking for. So make sure you provide them with the information needed on the site and give them the ease of online purchasing.

That is how you exactly combining the benefit of SEO with social media marketing. Use social media to give people suggestion, persuade them to change their mind from “doesn’t need to buy” to “want to buy”. Then SEO is used to direct them to the information and purchasing your content.

Connecting SEO and social media


All the process has been explained above. It may look simple but however, it is hard to persuade people and make them interested.  The SEO technique itself is never easy since different search engine like Google, Yahoo, and Bing have different algorithm too in deciding which sites to be displayed on the first page. Despite of it, it is highly recommended to try marketing by utilizing a combined SEO and social media because of its potential to create brand awareness and profit at the same time.


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