Types of Marketing to Publish Your Product

There are several types of marketing that can be used to make your product or service known by the public. You can choose any types of marketing approach that works effectively to the customer, and suits your budget as well. Developments of marketing strategies continue to evolve along with the technological developments. The internet can be very helpful for you these days. But, the traditional ways such as printed ads, radio, or television also never disappoint. Also, don’t underestimate the power of mouth-to-mouth promotion. A proper combination of all types of marketing may result in the increase of your sales.

Types of marketing that commonly used

Online marketing
Marketing via the internet has proven to give results that are not inferior to conventional marketing. The increased number of the internet users is the main factor that strengthens the position of internet marketing. Email marketing and social media marketing are the best choice for you to publish your product because all of this service is usually free and it will be very effective considering the number of the user of this service. The Search Engine Marketing (SEM) can also be your option if you have more budgets to place your advertisement in a sponsored section of a search engine.

Offline marketing
These conventional types of marketing are still powerful, and even can be a good support for the online marketing. One of the examples is viral marketing, which utilizes a social community to spread the brand message quickly. Advertisements via billboard, flyer, newspaper, radio, or TV are also still the most promising marketing with great success rate. You can also try guerilla way such as graffiti, flash mob, or sticker bombing. These are fresh ideas that rarely thought of but have proven to boost the brand awareness level of a product.

Word of mouth advertisement
Giving your customer a promotion or unique offer like “buy one get extra one for free” or “free discount coupons for the next purchase” will motivate them to buy the product and spread this info to the others. Affiliate marketing can also be your choice. The customer will help promote your product indirectly as they promote their affiliate ads.

What are the best types of marketing?

It depends on your target marketing and your business needs. You should have considered the amount of your budget as well and spend it effectively. But actually, none of the types above that are better than other types. Every type has its own advantage and weakness, so the best solution may be a balanced combination of all types of marketing.