Effective Social Media Marketing Strategy

Social media marketing is form of online types of marketing that utilize many social networking websites as its marketing media. Who among us that is not familiar with Twitter or Facebook? In recent years, these sites are becoming very popular in all over the society. The growing number of social networking site users that always increasing sharply every year making social network sites become a promising field for marketers. Social media marketing can provide lots of benefits such as direct traffic to your website, easier to analyze the customer behavior, growing brand awareness, and maximize the chain of publication.

How to become success in social media marketing

Planning the social media marketing strategy is not much different from other ways of online marketing. It will need you to create an account, adding “friends” of “followers” (in this case you have to add your targeted customer as your “friends” or ask them to become your “followers”), and then start to interact with them. Your inclusiveness to the customer may help you so much in the progress. Here’s a simple to-do list for you who wants to be success in socmed marketing:

• Know the passion of your target customer. Join in a community that accordance with that passion. You can analyze the needs and wants of the customer. Use the analysis result as a consideration in making your product.
• Publish your product in multiple networks such as Twitter, Facebook, Youtube, Google Plus, LinkedIn, etc. Utilize them to spread information about your content and give them feedback, response to their comment or post as fast as you can. Publishing your content in a social bookmarking site like Digg, StumbleUpon, Delicious, Reddit, etc will also help you in spreading your brand.
• Publish various multimedia contents, such as images, video, ebook, newsletter, etc. This will help your customer in visualize your product.
• Measure and monitor the result. The number of your followers/friends/viewers/visitor is not you indicator of success. Check how much the society influenced to your product, this will help you in making your product to be better.

Consitency in social media marketing

Creating your online presence may be easy, but developing it to provide income is difficult. Many marketers know the tactics above, but still fail in social media marketing because of their lack of consistency. Social media is not a short-term campaign. You have to keep your campaign alive because lots of new information will fill the media each day, replacing the old ones. Therefore, a consistency is needed in social media marketing.