Better Email Marketing Management with List Building & Segmentation

Email marketing is all about relationships with the customer. You are going to deal with customer via email. The main objective is to gradually brand yourself as a professional on the subject as well as constructing a two-way relationship with all of your subscribers in order to make them become a loyal customer. It is important to know which subscriber that shows interests in your business because they will be your key to make profit. Therefore, you have to build a list of subscribers for your email marketing, specifically targeting the right segment, and then provide them with valuable content.

How to build the email marketing target list?

Building a target list doesn’t mean randomly put any email address to the list. The marketing management theory has explained us to give positioning to a product in such ways that make people feel the need to purchase it. The same thing applies for email marketing as well. So, it is best to have subscriber that willingly subscribe to your newsletter, because it means that they are interested in your business content and feel the needs to keep in touch with the latest updates of the business. Here are some ideas for you to find subscriber that are willing to receive your email marketing:

1. Utilizing business network
Business network has always been the first choice to find potential subscriber candidates and personally build relationship with them. In a specific business network, it is easier to choose the target because all of the subscriber candidates supposed to have interest in your business content (Of course, that’s why they are in the same business network as you). For example, in a meeting, people usually exchange business cards. You will have their email, so take this as a chance to offer them the latest updates of your business via email. Make sure they permit you to send your email newsletter.

2. Trade show, seminar, and event
If they pay to come to your show, means that they are really interest to the business. It is a great chance to collect their email address by using guest book and ask their permission to send regular email.

3. Using sign-up forms or product shipping forms
Make sure you include the benefit of signing up for the newsletter subscription. According to one of the marketing management elements, which is differentiating, you have to convince the subscriber candidates of why your newsletters are more valuable than others. When they are agree to subscribe, ask them how often they would allow us to contact them.

4. Website or blog
Include the newsletter/updates subscription form on your website or blog, so customer can follow any new updates on your content via email.

List segmentation for email marketing target

Segmenting and targeting are two elements that cannot be separated in marketing management. So all you have to do after building the target-subscriber list is dividing them either by demographic or interest (segmenting). Then you can send email with relevant and valuable content to the specific target (targeting) based on how you divide them. With this way, you will be able to meet your customer needs and wants, as well as improving your sales result. And that’s how you do your email marketing.