Smarter Email Marketing Tips

Email marketing is a profit making message that delivered straight away to several people using electronic mail or we usually called it “email”. The target is usually a new potential or current customer; with advertising, business request, or selling as it content. Email marketing is one of the most powerful types of marketing approaches – since it presents information in a private environment – but only if we can utilize it properly.  How to make an email marketing work? The answer is actually simple: give valuable information for your customer, not a hourly newsletters that waste their time.

Tips to make your email marketing works better


Beside the email content, there are some other aspects of email marketing that needs more attention in order to make your email not ended in your customer junk box.

email marketing tips
The headline
How to write subject line that encourages people to read the content of your email marketing? Instead of using words that sounds like an advertisement, use words that promising the customer that your content is useful and specific in such ways, so people will feel the urgency to open your mail. The shorter the headline, the better it will be.

Greetings
A warm greeting that is specifically dedicated to your customer in personal can encourage them to read your content. There are a lot of HTML/Javascript on the internet that can help you with this.

Do not spam!
Yes, this is what people usually do with email marketing. They sent an email with no valuable info inside, but they give lots of spamming links with a “Click here!” anchor text instead.  They may be hoping the customer to click the link and direct traffic to their website, but what will the customer actually do? They click on the delete button and they may black-listed you. So, why don’t you just write the complete information right in the email? If you want traffic for your site, just place the link on the bottom of your mail. If they really interested in your information, they surely will head to your website for more information.

Interaction with customer
To build strong relationship with your customer, the way you respond to them is all that matters. I know it’s impossible to respond all of your 1000 customers at once, but luckily most of email provider has an autoresponder feature. Of course, it is better if you have real humans to monitor and reply to your email marketing.

Email marketing, the strongest online types of marketing


Email marketing is one of the types of marketing that works in broadcast but received in personal. This is an advantage that makes it to be more efficient. Unfortunately not every marketer knows how to operate this powerful marketing tool with proper. But after reading this post, I hope you now realize the right way to use email marketing.


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